The cars were ready.
The department didn’t exist.
In Switzerland, fleet is where automotive retail becomes a business discipline — leasing giants, corporate contracts, volume with structure. Most dealerships wait for that business to walk in. We decided to build the machine that goes and gets it.
From a blank page: the prospecting strategy, the pricing logic, the CRM discipline, the delivery process for clients who buy ten cars, not one. No inherited portfolio. No legacy accounts. Every contract earned.
In 18 months: 40+ corporate accounts opened, a fleet pipeline representing 20% of the dealership’s volume — and a department that outlived its creator.
The brand had the product.
Now it had the engine.