Peugeot / Citroën Family Dealer Group

Two generations, multiple sites, an impeccable local reputation — and no structured answer to the sector’s most urgent question. The third-generation director put it plainly: “My grandfather sold 2CVs to clients who came back for a 205. Today I don’t know if my client of tomorrow will buy a car at all — or prefer a lease, a subscription, or simply Uber.”

The group didn’t need new clients — it needed to capture the full value of the ones it already had. Local SMEs buying fleets elsewhere. Families who would have leased but never knew they could. Trade-ins leaving through third-party platforms. The answer had been sitting in their own data for years.

Repositioned as “Your mobility. All of it. Here.”, we gave the group its own corporate identity distinct from the manufacturer brands, launched a proprietary app centralising the entire client relationship, created a Business Mobility Advisor role for fleet clients, and built the Group Certified programme turning every trade-in into a desirable stock item.

+43% in after-sales revenue over twenty-four months