The Talks by Jacob+Viktor

How do you sell to people who have developed total immunity to being sold to? CEOs, founders, collectors and tastemakers ignore hundreds of pitches a month and have learned to spot — and reject — a sales approach from its very first line. Yet the same “unreachable” people will happily rearrange their schedule for a conversation that genuinely interests them.

To reach this audience, a brand must stop selling and start hosting. Access, relevance and inspiration become the new currency — and accepting the invitation becomes the first meaningful signal of interest.

We built our own cultural infrastructure: The Talks by Jacob+Viktor, a proprietary format of masterclasses with figures who shape contemporary culture. A partner brand joins each edition as exclusive sponsor — never pitching, always hosting. The guest list is engineered rather than opened to registration, the room capped so every invitation feels like a selection. Each session is fully recorded and transformed into a complete amplification engine: short-form clips for social, a long-form cut released weeks later, a feature article placed in a reputable magazine and amplified through its own channels, and an Executive Digest sent to the sponsor’s priority prospects who weren’t in the room.

Invitation acceptance rate above 85% among C-level and UHNWI profiles usually impervious to outreach