KIA Dealer Network

The retailer had the product, the warranties, the pricing. But local businesses were received exactly like private individuals choosing a weekend SUV. An SME director put it plainly: “I needed five vehicles for my teams. I was treated like a private buyer hesitating between two colours. I called a competitor.”

Creating a dedicated professional department was not an additional cost. It was the most underexploited growth lever in the network.

We created the Business Mobility Advisor — a hybrid between salesperson and consultant, trained in TCO, fleet management and the electric transition. We segmented the audience precisely, built a dedicated B2B communication ecosystem (LinkedIn, themed breakfasts, white papers), transformed a corner of every showroom into a sober, functional Pro space, and introduced a loyalty programme built on service continuity rather than discounts.

+38% in B2B revenue in twelve months