01
The name
Junior asks one thing only: when you were born. Your birth year becomes your volée — the cohort you belong to for life — never your job, your school or your income.
A Jacob+Viktor production
JUNIOR
A youth licence for all of Switzerland. Your age is enough.
Built from zero — a name, a brand system, a product and the way to take it to market, for a Swiss youth licence that asks one thing only: when you were born.
One project, end to end
Name & positioning / Brand system / Member app / Merchant counter / Go-to-market
02
The brand system
An achromatic brand that gives its colour away. Fourteen hues, one for each birth year: we hand you the colour of your volée, and you are free to pick another. The identity is a living spectrum, not a logo locked to a single colour.
03
A licence, not an account
Your photo and your age live on the phone, never on a server. The check at the counter is a human glance; the pass rotates every thirty seconds and can’t be shared. Privacy is the product, not a disclaimer.
04
Two faces, one build
A member app and a merchant counter, designed and built together: the young find the offers around them; the shop fills its quiet hours, with nothing to install and no till to change.
The brand system
A full system, not a logo.
An achromatic brand that hands its colour to the member — fourteen hues, one wordmark, one licence object, one set of components.
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
The oldest voléeThe youngest
The wordmark
JUNIOR set in Anton, drawn to read like a line on a passport. On dark, on paper, on colour: the mark stays neutral — the member’s hue never touches it.
Type
Anton for the display — the volée and the savings counter. Switzer for the interface, an OCR band for the machine lines. Never mixed.
Choose my colour
See the offer
−30%
Volée 2006
Components
Pill buttons, a discount chip, the volée tag, a switch — rounded, high-contrast, built on the member’s hue.
The licence
A membership licence, read like a passport.
The volée is the hero
Your birth year, treated like a jersey number — the whole licence is built around your volée.
A number, not a name
A sequence from 1 to 9999 credits the right member. No name, no school, no address on the card.
A trace seeded by the year
A single line drawn from the year alone — everyone born that year shares its trace. It carries the iridescence, impossible to photocopy.
Machine-readable, like a passport
An OCR band in passport form — official to the eye, it identifies no one.
Grey at rest, colour on tilt
Your chosen hue only appears when the phone tilts — colour is an event, never a flat background.
The journey
Four screens, from a birthday to a licence.
No form about who you are. A date, a cohort revealed, a colour to choose — then the licence. Identity is checked once by a human, against an official document; nothing else is asked.
When were you born?
The only question we ask. Day, month, year — nothing about school, job or income.
Your volée, revealed
The birth year becomes the cohort: verified once, fixed, for life.
Pick your colour
Fourteen hues in your profile. We propose the one of your volée; keep it, or switch — the volée never changes.
Your licence
Number, trace, rotating pass. On the phone, never on a server.
The member app
Opened every day — read in a second.
The colour lives
The home breathes — your hue brightens when you pass, fades when you don’t. It surfaces what matters now, never a wall of dashboards.
The licence, counter-ready
Volée, number, a rotating pass and your photo — read at a glance, impossible to lend.
Near you, in the moment
The deal of the day, the offers around you, the quiet hours — built for a licence you actually open.
Screen by screen
Home
The deal of the day, what’s near, what matters now — never a wall of dashboards.
Around you
Offers by distance — your town, or your position for the moment.
Show at the counter
A code and a QR that change every thirty seconds; your photo is the human check.
Your pot
What you saved, what you validated — it starts at zero and fills with real passes.
Demo mode — example merchants, no real brand.
The merchant counter
Two minutes, no hardware.
A till the shop already owns
The shop sets its quiet-hours discount and goes live in two minutes — no card, no commission, nothing to install.
Regulars, not coupon-hunters
Young locals who come back — the discount fills the empty afternoons, it doesn’t train bargain-chasing.
Scan or type, offline
The counter reads the QR or a typed code without a network, counts the pass, applies the shop’s offer. The photo and the age on screen remain the human check — nothing to lend.
The storefront
Three words, four languages.
Page by page
Offers, as in the app
Filtered by category and by town — tonight, this weekend, near you.
For merchants
Quiet hours, the founding offer, a counter in two minutes.
The licence
What it is, what it isn’t — read like a passport.
Flash deals
A merchant’s window, a countdown, then it’s gone.
All of Switzerland
Local first, national backdrop.
No target city: the product reasons by distance. You see your town first — by link, by choice, by postcode — and the country is the frame: a living map by canton, four languages.
Example towns, shown in demo mode — a town appears on the map when its first merchants sign.
The endline
Your age is enough.